Upp™ now available at Apple Stores across the UK

Last week, Intelligent Energy announced the UK retail launch of Upp™ – a portable hydrogen fuel cell that powers up USB-compatible smartphones, wearable technology such as fitness bands, portable speakers, e-readers, gaming devices and digital cameras.

The Upp device is now available at  Apple Stores across the UK and can also be ordered from the Upp website: BeUpp.com. The starter pack, consisting of an Upp fuel cell and Upp Cartridge, has a recommended retail price (RRP) of £149. Once the reusable cartridge* is empty, a customer simply refills their cartridge (RRP of £5.95).

Apple are the first retailer to stock Upp; the product symbolises the next generation of award winning fuel cell technology from Intelligent Energy and has been named a 2015 CES Innovation Awards Honoree. The company is breaking new boundaries by miniaturising hydrogen fuel cells that can deliver instant energy to USB-compatible devices, anytime, anywhere.

Upp powers devices at the same speed as plugging into a wall socket. Also flight friendly, Upp is the perfect portable travel companion to stay powered up and connected while in the air.

Dr. Henri Winand, Intelligent Energy’s Chief Executive Officer, said: “Upp represents the start of the next generation of energy devices, a signal to the portable electronics market that customers are ready to adopt transformative technologies. Consumers want energy independence as the demand and reliance on portable devices accelerates.”

A full Upp Cartridge powering a smartphone can typically deliver one week’s worth of power. On average, that means 900 additional hours of standby or 32 hours of call time, 26 hours of video or alternatively an extra 40 hours of web browsing. Upp also comes with a companion app providing users with personal usage statistics, fuel cartridge exchange locations, FAQs and customer support access. The app can be downloaded from the Apple App Store (iOS 5 and higher).


* Extra cartridge (incl. fuel) can be purchased for (RRP) £49.95 each